meyerprocreative.com

One of the awesome things about web-based marketing communications is that it can be measured in many different ways. I’ve long been intrigued with web metrics tools and have used a few different platforms to assess visitor volume and usage of both personal and professional websites. Since I’ve heard great things about Google Analytics, and have been impressed with both its online product demo and some of the vids at Google’s Conversion University, I decided to give it a try here on my WordPress site.

Setup was pretty easy. For a site I coded myself, I would have known right where to place the all-important code that makes Google Analytics tick. However, now that I’m using WordPress (with a pre-designed theme) I had to poke around a little to find the right place to paste it. Hopefully this post will save you a little time if you are trying to accomplish the same thing. (more…)

Possibly a major market radio advertiser during a commercial-free blackout?

I’m going to pick on radio for a moment — specifically certain broadcasters in regions like Minneapolis-St. Paul, where competition for listeners is particularly fierce.

Before I go any farther, you should know that radio has been an important part of my family’s history. It started years ago when my grandfather, Julien Meyer, was an announcer at KBMO in Benson, Minn. For grandpa, it was a passion and a side gig when he wasn’t serving as an educator or elementary school principal. His youngest son, Maynard (“dad” to me), has always made a living as a professional broadcaster, first working in sales or engineering at small-market stations, before forming Lac qui Parle Broadcasting, Inc. with business partner Terry Overlander in 1983. (more…)

We subscribe to a Comcast service bundle at home — “Triple Play” is it called? The device that delivers our digital phone and broadband internet service is an Arris Touchstone Telephony Modem , which I attempted to relocate the other night in hopes of attaching our wireless internet router to a Blu-ray player. Why not connect wirelessly you ask? Our player doesn’t have the capability — most don’t unless you want to spend twice as much. All went well with the Blu-ray network connection and internet service continued unaffected for the most part, but I could not get our phones up and running again. (more…)

Sorry  for the lack of content at this time. I recently switched web hosting providers, and given HostMonster’s very easy WordPress installation (literally a few clicks), I thought I’d give it a try as my primary content management tool. Most of my background with WordPress, has involved its use as a content management tool during my time as webmaster for the Minnesota Health Strategy and Communications Network (MHSCN). And now, I look forward to learning more about what’s under the WP hood. Anyone know if there is a way I can import posts from a previous Blogger blog?