Archive for the ‘Marketing’ Category
What’s so great about “commercial free” and how does radio get away with it?
Monday, February 22nd, 2010
Possibly a major market radio advertiser during a commercial-free blackout?
I’m going to pick on radio for a moment — specifically certain broadcasters in regions like Minneapolis-St. Paul, where competition for listeners is particularly fierce.
Before I go any farther, you should know that radio has been an important part of my family’s history. It started years ago when my grandfather, Julien Meyer, was an announcer at KBMO in Benson, Minn. For grandpa, it was a passion and a side gig when he wasn’t serving as an educator or elementary school principal. His youngest son, Maynard (“dad” to me), has always made a living as a professional broadcaster, first working in sales or engineering at small-market stations, before forming Lac qui Parle Broadcasting, Inc. with business partner Terry Overlander in 1983. (more…)