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At this point, it’s a natural evolution for television, radio and print to move to the web. It won’t be long before every device you own, from your toaster to your car to your computer to your radio is connected. But that won’t change the type of content people want. They’ll still “tune in.” It will just be a different type of tuning in — their receiver may pickup a signal from a wi-fi network or satellite rather than radio waves.

In the end, the content is what matters, and people want content. Over the centuries there has been a constant evolution of the vehicles through which that content is delivered. That evolution isn’t going to stop now. Those who don’t keep up are the ones who will be left in the dust.

Radio always has been an information medium….a source people can turn to for LOCAL information which cannot and will not be provided by on-line sources or the daily newspaper. It is encouraging to see the results of recent studies that show listenership hasn’t really dropped that much…even with younger listeners who still spend quite a bit of time each day with radio. Everyone likes to know what’s going in their own neighborhood once in a while and that is the strength of radio.

Smart radio operators have also embraced the internet. Although we do not stream our signal live at this point…at Q-92 in Madison, MN we do record our local high school sports coverage and provide the games as podcasts on our web sites..we do that with other locally produced programs as well. It is a very popular feature as people can, as you say, work it into the own schedule very easily.

Times they are a changin’ and radio needs to get back to its roots to survive…local service, not music.

I don’t think people want to TiVo radio. I think people still want a medium that delivers content in real time. So radio will always have a place in our routine. But, they will be held to the standards set by mediums we have more control over, and they’ll need to get creative to meet those expectations.

Television: TiVo and other DVRs allow us to record our shows and watch them at anytime without ads. We can also watch online with minimal advertising or very targeted advertising. Sites like Hulu can gather information about you to deliver relevant messaging — stuff we, as individuals, may actually want to see/hear and not tune out. Television is adapting to our habits and evolving with technology. The industry is learning to make money despite our “workarounds” to eliminate ads. And, it’s learning to target individuals in the process. We also have the option to simply purchase our favorites shows, ad free, for a couple bucks on iTunes and other online stores.

Print media: Historically, readers have always had the option to quickly skip over ads — it takes but a split second to flip the page or glance across a spread. The exception being magazines with more ads than “real” content. Now, this industry is moving from paper to the web — though I think some will stick with print for years to come. Online we have many options to remove advertising. And, again, it’s typically easy to skip ads.

It will be interesting to see what platforms like the iPad do for this industry. I, for one, will be more than happy to subscribe to magazines and papers through a tablet PC. For some reason, however, I would not subscribe to it via a traditional computer. I think it’s because the tablet turns the content into something tangible that I can hold in my hands and interact with much like I would actual paper. A traditional computer just doesn’t offer than. Plus the level of interactivity a tablet will offer is very compelling.

That brings us to radio… unless you pay for satellite radio (which still has advertising, for it’s own channels and content) there is no way to remove advertising. It’s because radio is something we still do in real time. It doesn’t work around our schedule, we still have to work around a radio station’s schedule. We can’t TiVo it. We can’t skip over the ads — unless we change the station or hit the power button for 60 seconds. However, we expect radio to offer us the same conveniences as other media. And, in an attempt to meet that demand, the industry is doing what it can to offer us the “in control” feeling we get from television and print. Thus, ad-free blocks of music or programming when it’s “convenient” for us — such as rush hour.

Side note: As print, radio and television move online we’ll see a marriage of these media outlets. That’s a bit scary, really. Personally I think the fragmentation and diversity of venues helps assure no single source monopolizes what we hear — and thus what many believe for fact.