meyerprocreative.com

One of the awesome things about web-based marketing communications is that it can be measured in many different ways. I’ve long been intrigued with web metrics tools and have used a few different platforms to assess visitor volume and usage of both personal and professional websites. Since I’ve heard great things about Google Analytics, and have been impressed with both its online product demo and some of the vids at Google’s Conversion University, I decided to give it a try here on my WordPress site.

Setup was pretty easy. For a site I coded myself, I would have known right where to place the all-important code that makes Google Analytics tick. However, now that I’m using WordPress (with a pre-designed theme) I had to poke around a little to find the right place to paste it. Hopefully this post will save you a little time if you are trying to accomplish the same thing. (more…)

Possibly a major market radio advertiser during a commercial-free blackout?

I’m going to pick on radio for a moment — specifically certain broadcasters in regions like Minneapolis-St. Paul, where competition for listeners is particularly fierce.

Before I go any farther, you should know that radio has been an important part of my family’s history. It started years ago when my grandfather, Julien Meyer, was an announcer at KBMO in Benson, Minn. For grandpa, it was a passion and a side gig when he wasn’t serving as an educator or elementary school principal. His youngest son, Maynard (“dad” to me), has always made a living as a professional broadcaster, first working in sales or engineering at small-market stations, before forming Lac qui Parle Broadcasting, Inc. with business partner Terry Overlander in 1983. (more…)